THE FIELD JOURNAL
FIELD NOTES FROM THE FRONT LINES.
Strategy, tactics, and tools for dealmakers who close in person. Read what we're learning. Steal what works.
RECENT POSTS
COMING SOONTHE COST OF A FORGOTTEN FOLLOW-UP.
One missed touchpoint can cost a seven-figure deal. The math behind why every relationship needs a system.
BUILDING A RELATIONSHIP HEAT MAP.
What a real relationship score looks like, and how to read it. The first thing every dealmaker should know about their book.
FROM HANDSHAKE TO DEAL.
A field guide for what happens between the first meeting and the close. The work that decides whether a relationship pays off.
YOUR CRM SHOULD WORK HARDER THAN YOU.
If you're entering data, your CRM is broken. The case for tools that actually do the work you bought them to do.
THE WARM INTRO IS THE WHOLE GAME.
Cold outreach has diminishing returns. Mapping your network for warm paths is the highest-impact motion in dealmaking.
BRIEFINGS BEFORE EVERY MEETING.
Five minutes of context before a call beats five hours of preparation. How to show up like you've been thinking about them all week.
CONTENT IN PROGRESS
We're writing as we build. Real posts on dealmaking, relationship intelligence, and the tools that make both work — coming soon.
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